TikTok & New Growth Channels Creative Strategist (all genders) at HelloFresh

The role

This role leads the diversification of social media channels by scaling TikTok into a primary growth engine and piloting emerging platforms like Pinterest and Snap. You will build end-to-end playbooks, prove channel incrementality, and transition mature operations to the broader team.

What you'll do

• Scale TikTok as a native-first growth engine through account architecture and bidding strategy
• Define TikTok creative strategy and manage the rapid iteration cadence required for the platform
• Execute structured launch playbooks for Pinterest and Snap including technical setup and creative strategy
• Design and run conversion lift and geo experiments to determine channel effectiveness
• Own the data foundation and measurement for emerging channels to analyze true incremental CAC
• Scout future advertising opportunities and transition proven channels to the execution team

What you'll bring

• Five or more years of experience in paid social or performance marketing
• Deep hands-on fluency with TikTok Ads Manager at a high-spend level
• Working knowledge of Pinterest and Snap Ads Managers or similar platforms
• Strong expertise in incrementality testing and experimental design
• Sharp creative instinct for platform-native short-form video content

Your impact

You will drive the next leg of growth by successfully diversifying the social media portfolio beyond Meta. By establishing rigorous measurement standards and creative playbooks, you will ensure that new channels contribute meaningfully to incremental customer acquisition and long-term business scalability.