Creative Strategist & Producer (m/f/d) at praxipal

The role

As a Creative Strategist and Producer at praxipal, you will lead the creation of high-performing social media ads to introduce medical practices to the AI receptionist Luna. You will build an in-house creative engine from the ground up to drive growth across new markets and specialties.

What you'll do

• Shape creative strategy by analyzing target groups and ad performance
• Write scripts for video ads ranging from testimonials to product demos
• Plan and execute video shoots with customers and creators
• Edit videos and design static ads at a high volume
• Test creative hypotheses systematically with the performance marketing team
• Produce organic content for social media channels by repurposing materials

What you'll bring

• Experience producing performance ads for paid social platforms like Meta
• End-to-end production skills including scripting, shooting, and editing
• Results-driven mindset with a portfolio showing measurable impact
• Fluency in both German and English for professional communication
• Hands-on mentality with the ability to deliver high-quality content fast

Your impact

You will directly influence the company's growth by scaling the number of medical practices using Luna through high-converting creative content. By building a systematic creative production process, you will ensure a consistent flow of leads and help establish praxipal as a leader in healthcare AI.