Senior Creative Strategist (m/f/d) at Yepoda

The role

As a Senior Creative Strategist at Yepoda, you will bridge the gap between performance marketing and creative production to drive paid social growth. You will translate data-driven insights into actionable creative directions, hooks, and formats that resonate with target audiences.

What you'll do

• Deliver detailed creative briefs and storyboards for the design team
• Monitor performance metrics like thumb-stop ratios to diagnose asset performance
• Manage the feedback loop between media buyers and creative designers
• Design A/B testing roadmaps for new hooks and visual formats
• Map creative concepts to specific consumer personas for various campaigns
• Audit e-commerce landing pages to ensure alignment with ad narratives

What you'll bring

• At least four years of experience in creative or content strategy
• Proven success optimizing paid social assets for Meta and TikTok
• Proficiency in using performance data to drive creative decisions
• Experience writing detailed creative briefs and scripts for production
• Strong ability to collaborate across performance and design teams

Your impact

You will significantly enhance Yepoda's paid social performance by creating a data-backed creative pipeline that continuously tests and scales winning content. Your work will ensure that every creative asset is optimized for platform algorithms and consumer behavior, ultimately driving brand growth and customer acquisition across multiple digital channels.