Senior Manager, Performance Creative Strategy at HelloFresh

The role

HelloFresh is seeking a Senior Creative Strategy Manager to join the Performance and Innovation team as a player-coach. You will lead the strategic direction for content across paid digital channels like Meta and TikTok while managing a creative team. This role focuses on finding analytical and entrepreneurial solutions to drive high-volume growth.

What you'll do

• Lead overall creative strategy across brands with a focus on paid social content
• Manage a team of copywriters and designers to provide sharp strategic oversight
• Translate growth briefs into high-performing assets that drive channel conversions
• Identify high-impact testing opportunities and brief assets aligned with testing goals
• Analyze performance data to identify optimization opportunities and share insights
• Collaborate with marketing and product teams to drive incremental channel performance

What you'll bring

• Bachelors degree in Advertising Business Marketing or a related field
• Five to seven years of experience in creative strategy or marketing
• Proven experience writing creative briefs and providing asset feedback
• Proficiency in tools like Motion Meta Ads Manager and TikTok Ads Manager
• Strong interpersonal and communication skills for cross-functional collaboration

Your impact

The Senior Creative Strategy Manager will significantly enhance HelloFresh's growth by scaling successful creative strategies and unlocking new performance opportunities. By bridging the gap between data and creativity, this role ensures that marketing assets are continuously optimized for maximum conversion and efficiency across all digital platforms.