Global Head of Creative Strategy, Paid Social at HelloFresh

The role

This role leads the global creative strategy for paid social across all HelloFresh brands, focusing on platforms like Meta, TikTok, and YouTube. You will turn customer insights and performance data into high-performing creative ideas while building and leading a team of strategists.

What you'll do

• Set the global paid social creative strategy and testing roadmap across all markets
• Own the volume planning process across internal studios influencer partners and agencies
• Define and maintain high standards for creative briefs grounded in customer insights
• Manage the creative pipeline from initial concept to final production partner
• Analyze ad-level performance data to iterate on creative concepts and improve win rates
• Hire and develop a global team of creative strategists to execute day-to-day plans

What you'll bring

• Seven or more years of experience in paid social or performance creative strategy
• Three or more years of experience leading creative strategy teams at high-spend brands
• Proven portfolio of performance creative that has successfully won at scale
• Direct experience briefing and reviewing UGC and short-form video content
• Deep fluency in analyzing ad performance data to drive creative decisions

Your impact

You will transform the creative workflow into a primary performance lever, directly contributing to lower CPAs and improved business results globally. By establishing a data-driven feedback loop and a scalable global playbook, you will ensure that high-performing creative concepts are identified and scaled across all markets efficiently.