Lead Creative Strategy, New Social Platforms (all genders) at HelloFresh

The role

This role focuses on rebuilding HelloFresh's paid social engine by developing platform-native creative concepts for TikTok, Pinterest, and Snap. You will bridge the gap between brand strategy and performance data to ensure a steady pipeline of high-performing video content.

What you'll do

• Translate brand strategy and performance data into TikTok-first creative briefs
• Manage the creative pipeline from initial concept to production partner selection
• Collaborate directly with editors and producers to refine hooks and final assets
• Analyze ad-level performance metrics to iterate on successful creative concepts
• Drive the shift toward video-first and creator-led content across emerging platforms
• Scout and pilot creative approaches for new channels like Reddit and short-video platforms

What you'll bring

• Over five years of experience in paid social creative strategy for D2C brands
• Deep expertise in TikTok creative formats including Spark Ads and UGC
• Ability to interpret performance data to inform and defend creative decisions
• Proven track record of working hands-on with video editors and producers
• Strong understanding of platform-specific algorithms and creative fatigue windows

Your impact

You will transform HelloFresh's social advertising by moving away from repurposed content toward native, high-engagement concepts. By establishing a data-driven feedback loop, you will increase the efficiency of the creative pipeline and drive growth across TikTok and other emerging platforms.