Creative Strategist - Launch With Us

Main Accountabilities:

As a Creative Strategist, you will contribute to developing and executing creative strategies that support client growth. You will play a key role in shaping high-performing concepts and ensuring creative decisions are informed by data and platform best practices.

• Develop and execute performance-driven creative strategies across Meta and TikTok, aligned to client goals and platform best practices.
• Analyse creative performance data and turn it into clear insights, testing plans, and next steps that guide continuous improvement.
• Concept, script, and brief a wide range of assets, including UGC, high-production content, design, and motion.
• Understand what makes creative convert, including hooks, messaging, structure, and pacing, and refine concepts through iterative testing.
• Build and deliver detailed and actionable creative briefs for UGC creators, editors, and designers.
• Collaborate closely with account managers to ensure all creative work is on-brand, aligned with strategy, and performance-led.
• Present creative thinking, insights, and recommendations to clients with growing confidence and clarity.
• Stay on top of platform trends, consumer behaviour, competitor shifts, and emerging formats to fuel concept development.
• Manage multiple client projects with organisation, speed, and attention to detail, ensuring deadlines and quality standards are consistently met.
• Contribute to improving internal creative processes by sharing learnings, identifying performance patterns, and suggesting optimisations.
• Maintain proactive, transparent communication with clients by surfacing insights early, flagging risks before they escalate, and consistently guiding them on priorities and expectations
• Demonstrated experience leading editors and designers by providing clear direction, structured feedback, and performance context to ensure all creative output aligns with strategy and quality standards
  

What Success Looks Like (First 3–6 Months):

• You confidently own creative strategy across several accounts.
• Your concepts start producing measurable improvements in performance.
• Clients trust your direction and media teams rely on your insights.
• You contribute to a clear, structured testing roadmap.
• Creative output becomes more efficient, consistent and conversion-led.

You’ll Thrive Here If You Have:

• 2–3+ years in creative strategy, paid social or performance marketing (agency experience ideal).
• A track record of producing high-performing Meta/TikTok creative.
• Strong analytical skills and the ability to interpret creative performance data.
• Excellent communication and presentation skills.
• A strong grasp of consumer psychology and what drives buying decisions.
• Exceptional attention to detail and the ability to manage multiple accounts.
• A proactive, commercially minded mindset with a desire to learn and grow.

Who You Are (Mindset & Attitude):

• You take ownership - of wins, challenges and outcomes.
• You think commercially and always look for added value.
• You communicate with confidence, clarity and empathy.
• You’re solution-driven and motivated by continual improvement.
• You enjoy collaborating in a high-performance, fast-paced environment.
• You’re ambitious - for yourself, your clients and the work.