Senior Creative Strategist (Performance Marketing) at Soar With Us

Your Impact:

• Set the creative testing agenda for every account in your portfolio: what gets tested, in what order, and why it is the highest-leverage bet available right now.
• Account performance data feeds directly into the next brief, so ideation starts from evidence, not from what worked last time out of habit.
• Own the pipeline from concept to production, across UGC, creator content, and high-production formats, so volume is never the reason a good angle goes untested.
• Build the frameworks that let creative scale without a drop in quality: briefing structures, testing cadences, and the systems that make a good result repeatable rather than a one-off.
• Carry creative's share of account performance as your own number: win rate, testing velocity, and the line from a concept to what it did for the account.
• Raise the standard for every strategist, editor, and designer working from your briefs, so quality moves up across the agency, not just in your own output.

Strategic Leadership

• Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead and trusted advisor.
• Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities aligned to client growth objectives.
• Conduct quarterly strategic planning sessions and creative reviews with clients and internal stakeholders.
• Translate performance data, customer insights, and market intelligence into actionable creative strategies.
• Identify opportunities to unlock growth through new creative angles, messaging strategies, offers, and positioning.

Creative Development & Performance

• Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
• Analyse creative performance data and transform insights into clear recommendations, testing plans, and optimisation opportunities.
• Oversee the ideation, scripting, briefing, and development of UGC, creator content, high-production campaigns, motion, and design assets.
• Develop scalable creative frameworks that improve efficiency while maintaining creative quality and performance.
• Ensure all creative output is strategically aligned, performance-led, and reflective of client objectives.

Client & Commercial Leadership

• Build trusted relationships with founders, senior stakeholders, and client leadership teams.
• Present strategic recommendations, creative insights, and performance analysis with confidence and authority.
• Partner closely with account leads to improve client retention, growth, and overall account performance.
• Proactively identify commercial opportunities that create additional value for clients and support agency growth.
• Maintain proactive communication, surfacing opportunities and risks early while guiding clients towards the highest-impact actions.

Innovation & Operational Excellence

• Stay ahead of platform trends, consumer behaviour shifts, competitive activity, and emerging creative formats.
• Champion the use of AI, automation, and innovative creative workflows to improve output quality and efficiency.
• Establish and refine internal creative processes, frameworks, and operating systems.
• Share learnings, performance insights, and best practices across the wider team.
• Drive continuous improvement in creative performance, testing velocity, and operational effectiveness.

Leadership Expectations:

As a Senior Creative Strategist, you will:

• Raise the quality and strategic sophistication of creative output across the agency.
• Act as a mentor and role model for junior team members.
• Influence cross-functional teams including media buying, account management, production, and leadership.
• Champion experimentation, innovation, and data-driven decision-making.
• Help shape the future direction of Launch With Us' creative offering.

What Success Looks Like (First 6 Months):

• You have established yourself as the strategic lead across a portfolio of key accounts.
• Clients actively seek your guidance on creative direction, growth opportunities, and testing priorities.
• Creative testing programmes consistently generate measurable improvements in account performance.
• You have developed scalable creative frameworks that improve both effectiveness and efficiency.
• Junior strategists look to you for mentorship, coaching, and strategic support.
• You contribute meaningfully to agency-wide creative systems and best practices.
• Your work directly influences client retention, account growth, and media performance outcomes.
• Internal teams trust your judgment and rely on your strategic direction

You’ll Thrive Here If You Have:

• 5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
• A proven track record of leading creative strategy across multiple high-growth brands.
• Strong experience developing high-performing creative for Meta, TikTok, and other performance channels.
• Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams.
• Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes.
• Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
• Excellent presentation and stakeholder management skills.
• Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.
• Deep understanding of consumer psychology, behavioural drivers, and conversion principles.
• A proactive, ownership-led mindset with a desire to continuously improve both your work and those around you.
• A passion for innovation, AI, and the future of performance creative.