Senior Strategist Freelance (Creative), US East Coast Based, Immediate Start Preferred at Kyra

The role

The Senior Strategist leads the development of platform-native campaign strategies for major brands like SharkNinja and Coach. This role involves turning data insights into creative concepts across TikTok, Instagram, and YouTube to drive measurable brand impact.

What you'll do

• Lead end-to-end campaign strategy development from audience profiling to performance KPIs
• Craft platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality strategic briefs and decks for clients and creators
• Define measurement frameworks and analyze performance metrics across social platforms
• Conduct cultural listening and trend forecasting within fashion and beauty categories
• Present strategic recommendations and advisory to clients during campaign calls

What you'll bring

• Four to six years of experience in strategy or branded content
• Deep fluency in TikTok culture and platform-native audience behaviors
• Proven experience implementing AI tools into professional workflows
• Strong ability to translate performance metrics into actionable narratives
• Exceptional storytelling and client presentation skills

Your impact

The Senior Strategist will drive the strategic direction of high-profile influencer campaigns, ensuring they are both creatively bold and commercially effective. By bridging the gap between data and narrative, they will help Kyra's clients achieve significant brand growth and cultural relevance on social platforms.