Senior Strategist Freelance (Creative), UK Based, Immediate Start Preferred at Kyra

The role

Kyra is seeking a Senior Strategist to lead the development of platform-native campaign strategies for major brands in fashion, beauty, CPG, and sports. You will own the strategic direction from pitch to post-campaign, translating data and trends into creative concepts across TikTok, Instagram, and YouTube.

What you'll do

• Develop end-to-end campaign strategies including audience profiling and creator casting logic
• Craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks to inspire clients and creators
• Define measurement frameworks for success across various platform-specific KPIs
• Conduct cultural listening and market research to track emerging platform trends
• Present strategic recommendations to clients and explain the rationale behind campaign decisions

What you'll bring

• Four to six years of experience in strategy planning or branded content
• Deep knowledge of TikTok Instagram and YouTube platform behaviors and creator economy
• Proficiency in using AI tools to enhance strategic workflows
• Strong ability to interpret performance metrics and audience data into actionable insights
• Exceptional storytelling brief-writing and client presentation skills

Your impact

You will drive measurable brand impact by bridging the gap between data-driven insights and bold creative storytelling. Your strategies will ensure that influencer campaigns are not only aesthetically pleasing but also commercially effective and culturally relevant. By staying ahead of platform trends, you will help Kyra's clients maintain a competitive edge in the creator economy.