Creative Lead, Digital Experience at H&M Group

The role

The Creative Lead for Digital Experience joins the Creative Development team to shape the direction of the digital store experience. This role connects strategy with creativity to turn ambitions into compelling concepts that drive brand impact and user engagement.

What you'll do

• Develop clear creative briefs that clarify scope and priorities
• Translate strategic input into actionable creative direction for digital initiatives
• Define experience principles and creative guardrails aligned with brand direction
• Create core concepts and narrative direction for key initiatives
• Provide creative leadership to internal teams and external partners
• Ensure execution aligns with defined creative direction and quality standards

What you'll bring

• At least eight years of experience in digital creative or design roles
• Degree in Design, Communication, Strategy, or a related field
• High design judgment across digital UI/UX and visual systems
• Ability to balance brand ambition with usability and commercial impact
• Strong communication skills across creative and commercial teams

Your impact

The successful candidate will drive brand impact and commercial success by elevating the digital store experience. Through strategic framing and creative leadership, they will ensure a coherent and distinctive brand expression across all digital platforms.