Creative, Social - Social & Creator Content Team at H&M Group

The role

This role involves developing social-first creative concepts and platform-native executions to strengthen the H&M brand across digital channels. You will translate cultural insights and audience behaviors into relevant content ranging from fast-moving social moments to large integrated campaigns.

What you'll do

• Develop social-first concepts and creative executions across multiple social channels
• Create platform-native ideas based on audience behavior and cultural context
• Translate emerging social trends and insights into distinctive creative opportunities
• Design creator-led concepts and provide feedback to maintain authentic voices
• Collaborate with cross-functional teams to bring ideas from concept to execution
• Challenge existing formats to move the brand's social presence forward

What you'll bring

• Proven experience developing social-first creative concepts at an agency or in-house
• Strong portfolio demonstrating work for platforms like TikTok and Instagram
• Deep understanding of social culture and evolving platform behaviors
• Experience developing creator-led content and inspiring creative briefs
• Background in fashion or lifestyle within fast-moving environments

Your impact

You will help shape H&M's future social presence by creating work that earns attention and resonates with modern audiences. By combining creative thinking with performance insights, you will ensure the brand remains relevant and distinctive in a rapidly evolving digital landscape.