Senior Creative Strategist at Wise

The role

As a Senior Strategist, you will bridge business priorities with customer insights to identify where creative can support business growth. You will write inspiring briefs and work closely with creative teams to deliver campaigns from idea to execution.

What you'll do

• Define marketing problems and the role of creative in solving them
• Identify customer motivations and barriers through research and performance data
• Write focused creative briefs with clear objectives and audience insights
• Provide constructive feedback on creative concepts to ensure strategic alignment
• Lead the strategic storytelling for quarterly customer mission updates
• Translate channel performance data into actionable creative recommendations

What you'll bring

• Proven experience in creative strategy and broader marketing
• Ability to transform functional product messaging into engaging narratives
• Strong creative judgement and ability to provide actionable feedback
• Proficiency in interpreting performance metrics like CTR and CPA
• Excellent collaboration skills to unite product and creative teams

Your impact

You will elevate the quality of creative output by ensuring campaigns are grounded in deep customer insights and measurable data. By turning functional updates into memorable brand moments, you will directly contribute to business growth and customer engagement.