Senior Strategist (Strategic, Creative), UK Based at Kyra

The role

As a Strategist at Kyra, you will lead the development of platform-native campaign strategies for major enterprise accounts. You will oversee the strategic direction from pitch to post-campaign, translating data and trends into creative concepts across TikTok, Instagram, and YouTube.

What you'll do

• Develop end-to-end campaign strategies including audience profiling and creator casting
• Create high-quality briefs and strategic decks for clients and creators
• Define measurement frameworks and refine success KPIs across various platforms
• Conduct cultural listening and market research within the beauty category
• Present strategic recommendations and campaign insights during client calls
• Collaborate with cross-functional teams to align concepts with commercial goals

What you'll bring

• Four to six years of experience in strategy or branded content
• Deep knowledge of TikTok, Instagram, and YouTube platform behaviors
• Proficiency in using AI tools within professional workflows
• Strong ability to interpret performance metrics and audience data
• Exceptional storytelling, brief-writing, and client presentation skills

Your impact

You will drive the success of two large enterprise accounts by delivering effective, data-backed influencer marketing campaigns. By bridging the gap between creative intuition and analytical structure, you will help brands achieve measurable impact and stay ahead of cultural trends in the beauty and social space.