Associate Director, Creative Strategy (Paid) at Darkroom

Role Overview

This visionary creative leader develops high-performing ad concepts for digital paid media platforms like Meta and TikTok. The role bridges the gap between performance frameworks and world-building assets by combining strategic direction with hands-on design and video execution.

Key Responsibilities

• Lead creative strategy for full-funnel ad programs across major social platforms
• Develop concepts and briefs for short-form video to drive product sales
• Translate marketing data into ad concepts that improve engagement metrics
• Brief and collaborate with designers and editors on asset creation
• Present creative work to stakeholders with clear strategic rationale
• Establish testing frameworks to scale the performance creative program

Requirements Snapshot

• Two or more years in a director-level creative leadership role
• Four years of experience in performance-focused creative strategy
• Hands-on proficiency in Figma and Adobe Creative Suite
• Experience using AI tools to increase creative speed and volume
• Strong understanding of digital advertising metrics and testing methodologies

Expected Impact

This role will directly drive client revenue by delivering a high volume of data-backed ad concepts and elevated creative direction. By integrating AI-powered strategy with tactical execution, the leader will scale the performance creative service and establish rigorous testing frameworks that compound results across the agency's portfolio.