Creative Director at Darkroom

Role Overview

This senior role involves leading the creative strategy and brand positioning for a major client's new product launch. You will manage the entire creative narrative across all media channels while working hands-on with designers and editors.

Key Responsibilities

• Own brand positioning and messaging frameworks for a new product launch
• Lead full-funnel creative strategy across paid social and retention channels
• Concept and execute large-scale integrated campaigns from brief to delivery
• Manage a testing roadmap to balance brand building with performance metrics
• Provide hands-on creative direction for designers and video editors
• Present creative strategies and performance data to client executive leadership

Requirements Snapshot

• Six years of creative leadership experience with three years at Director level
• Proven expertise in brand positioning and multi-channel messaging
• Deep knowledge of paid social creative for Meta and TikTok
• Proficiency in design tools like Figma and AI-assisted creative workflows
• Strong portfolio demonstrating integrated campaigns with measurable business results

Expected Impact

You will define the creative identity for a significant product launch and ensure every touchpoint across the customer journey aligns with a cohesive brand story. By integrating data-driven insights with high-level craft, you will drive measurable revenue growth and establish the brand as a market leader.