Regional Brand Creative Lead: APAC at ServiceNow

The role

This Associate Creative Director role serves as the creative voice for ServiceNow in the APAC region, driving design excellence across all touchpoints. Reporting to the Executive Creative Director, the position balances strategic brand vision with hands-on execution to redefine enterprise technology aesthetics.

What you'll do

• Serve as the regional creative authority to evolve the brand identity
• Partner with marketing leads to translate business priorities into creative strategies
• Collaborate with global leadership to align regional work with the global platform
• Oversee creative quality for events, campaigns, and digital experiences
• Direct an embedded studio team to deliver efficient and exceptional outputs
• Drive adoption of AI-powered tools to scale creative experimentation and efficiency

What you'll bring

• Minimum of 8 years of experience in brand creative and design systems
• Proficiency in Adobe Creative Cloud and Figma for design execution
• Experience balancing global brand consistency with regional cultural nuances
• Ability to integrate AI-powered tools into creative work processes
• Background in B2B marketing environments within enterprise technology

Your impact

The successful candidate will elevate the ServiceNow brand across APAC by setting new standards for enterprise creative and design. By integrating AI workflows and maintaining rigorous brand consistency, this leader will strengthen long-term brand equity and help define the trajectory of the brand during a period of rapid regional growth.