Creative Director at Cantina

The role

Cantina is seeking a hands-on Creative Director to lead creative strategy across original content, performance advertising, and brand storytelling. This role involves both directing a large team and personally executing high-quality video and AI-generated assets.

What you'll do

• Lead creative direction for original content and brand campaigns
• Recruit and manage a team of up to 25 creative professionals
• Develop video creative for paid and organic social platforms
• Write scripts and treatments while building storyboards for production
• Execute hands-on video editing and AI asset generation
• Build performance testing plans to optimize creative based on metrics

What you'll bring

• Strong portfolio of video creative and performance advertising
• Proficiency with video editing and motion design tools
• Experience leading and giving feedback to creative teams
• Knowledge of performance metrics like hook rate and CPA
• Practical experience using AI tools for image and video production

Your impact

The Creative Director will establish a recognizable brand voice and drive user acquisition by turning product features into compelling stories. By scaling a high-performing creative team and leveraging AI production, they will ensure a steady pipeline of innovative content that resonates across social platforms.