Brand Design Lead at Tonal

The role

The Creative Lead will drive the next chapter of the Tonal brand by translating strategy into distinctive creative across the full customer journey. This hands-on player-coach role involves setting the creative vision while personally designing assets for major campaigns and digital channels.

What you'll do

• Translate brand strategy and consumer insights into compelling creative executions
• Design assets for campaigns paid media social web and retail touchpoints
• Lead creative development for integrated brand campaigns and product launches
• Evolve visual identity guidelines and develop practical design templates
• Build and manage Tonals internal creative team and external partners
• Collaborate with cross-functional teams to deliver high-quality brand stories

What you'll bring

• Eight or more years of experience in design or art direction
• Exceptional portfolio demonstrating visual craft and integrated brand work
• Proficiency in professional design tools and hands-on execution
• Experience developing creative across digital social and retail channels
• Ability to lead lean teams and build processes from scratch

Your impact

The Creative Lead will establish a high creative standard and visual consistency that strengthens Tonal brand affinity and drives business growth. By building internal capabilities and translating complex technology into human stories this role will define how the brand connects with members across every touchpoint.