Head of Creative (Remote US) at Directive

Role Overview

The Head of Creative leads the Performance Design department at the intersection of creative craft and performance marketing. This leader is responsible for both the strategic financial direction of the department and the day-to-day development of the creative team. The primary goal is to scale an established methodology while ensuring all work meets high conversion benchmarks.

Key Responsibilities

• Own the creative vision and quality standards for the Performance Design department.
• Review and elevate creative output across paid social, display, video, and landing pages.
• Lead and develop a multidisciplinary team of designers and motion contractors.
• Manage the department P&L including budgeting decisions and margin goals.
• Partner with paid media teams to ensure creative is data-informed and performance-driven.
• Integrate AI creative tools into production workflows to improve efficiency and output.

Requirements Snapshot

• Five or more years of creative experience in performance marketing or agency environments.
• Proven track record of managing creative teams and balancing quality with business outcomes.
• Strong business acumen with experience managing P&L and resourcing decisions.
• Hands-on experience integrating AI tools into real-world production workflows.
• Excellent communication skills with the ability to present strategy to executive leadership.

Expected Impact

Within the first six months, the Head of Creative will fully own the department's operations, driving high-quality creative results while meeting margin targets. Success involves establishing the Performance Design team as a key competitive differentiator for the agency and scaling the department's impact through improved workflows and strategic AI integration.