Director of Creative (Remote US) at Directive

Role Overview

Directive is seeking a Creative Lead to translate business objectives into compelling creative territories and messaging hypotheses for B2B SaaS and enterprise brands. This individual contributor role focuses on bridging the gap between strategic inputs and high-performing digital assets through senior-level creative judgment.

Key Responsibilities

• Translate strategic inputs into creative territories and messaging hypotheses
• Develop hooks headlines and CTAs for designers to execute against
• Support new business opportunities with speculative creative and strategic pitches
• Partner with production designers to provide clear concept and copy direction
• Establish a repeatable creative testing rhythm based on data and hypotheses
• Build campaign-style case studies to drive account growth and revenue

Requirements Snapshot

• Four to six years of professional creative experience in B2B marketing
• Portfolio showing both visual systems and performance campaigns with measurable results
• Expertise in translating ICP and positioning into creative concepts and copy
• Proficiency in Adobe Creative Cloud and generative AI toolsets
• Familiarity with AB testing and conversion rate optimization tools

Expected Impact

Success in this role involves replacing deliverable-based requests with strategic campaign briefs that improve clarity and quality for enterprise buyers. By establishing a foundation for a scalable performance creative practice, the lead will directly influence pipeline growth and prove the business value of high-level creative thinking.