Creative Director (Remote Canada) at Directive

Role Overview

This Associate Creative Director role is a copywriting-led individual contributor position focused on translating strategic inputs into high-performing B2B campaign concepts. You will bridge the gap between business objectives and visual execution by developing messaging territories, headlines, and creative direction for enterprise technology brands.

Key Responsibilities

• Translate strategic inputs into creative territories and messaging hypotheses
• Develop campaign concepts including headlines, hooks, and call-to-action copy
• Support new business opportunities with speculative creative and strategic pitch narratives
• Partner with production designers to provide clear conceptual and copy direction
• Build campaign-style case studies to demonstrate creative impact on revenue
• Establish a creative testing rhythm involving hypotheses, variants, and data-driven decisions

Requirements Snapshot

• Four to six years of professional creative experience in an agency or B2B environment
• Portfolio demonstrating both visual systems and performance-driven ad campaigns
• Expert proficiency in Adobe Creative Suite including Illustrator, Photoshop, and InDesign
• Technical skills in video production using After Effects and Premiere Pro
• Strong understanding of performance creative testing and revenue-oriented measurement

Expected Impact

You will transform the creative department from a deliverable-based service into a strategic campaign powerhouse that drives measurable business outcomes. By implementing a rigorous testing methodology and improving message clarity for technical buyers, you will create a scalable foundation for future creative revenue growth.