Head of Creative (Remote Canada) at Directive

Role Overview

The Head of Creative leads the Performance Design department at the intersection of creative craft and performance marketing. This leader is responsible for both the strategic financial direction of the unit and the day-to-day development of the creative team.

Key Responsibilities

• Own the creative vision and quality standards for all performance design output
• Manage the department P&L including budgeting staffing and margin goals
• Lead and develop a multidisciplinary team of designers and motion contractors
• Integrate AI creative tools and emerging technologies into production workflows
• Partner with paid media teams to ensure creative is data-informed and performs
• Represent the department in new business pitches and monthly client leadership meetings

Requirements Snapshot

• Five or more years of creative leadership experience in performance marketing environments
• Proven track record managing department finances including P&L and resourcing decisions
• Hands-on expertise with generative AI tools for image and video production
• Strong executive presence with the ability to translate creative work into business value
• Permanent work authorization in the United States Canada Mexico or the United Kingdom

Expected Impact

Within the first six months the Head of Creative will fully manage the department while driving creative quality and meeting margin targets. Success involves establishing Performance Design as a strategic differentiator for the agency and scaling the department through improved workflows and AI integration.