Director of Creative (Remote Canada) at Directive

Role Overview

The Director of Creative leads the Performance Design department at the intersection of creative craft and performance marketing. This leader is responsible for both the strategic financial direction of the department and the day-to-day development of the creative team. The primary goal is to scale an established methodology while ensuring all work meets high craft and conversion benchmarks.

Key Responsibilities

• Own the creative vision and quality standards for the Performance Design department
• Lead and develop a multidisciplinary team of designers and motion contractors
• Manage the department P&L including budgeting for staffing and technology
• Partner with paid media teams to ensure creative is data-informed
• Lead the adoption and integration of AI creative tools into production workflows
• Represent the department in new business pitches and monthly leadership meetings

Requirements Snapshot

• Five or more years of creative experience in performance marketing or agencies
• Proven track record of managing creative teams and business outcomes
• Strong business acumen with experience managing P&L and department margins
• Hands-on experience integrating AI tools into professional design workflows
• Excellent communication skills with the ability to translate creative into business language

Expected Impact

Within the first six months, the Director will fully own department operations, driving creative quality while meeting specific margin and revenue targets. Success involves positioning Performance Design as a key competitive differentiator for the agency and establishing efficient, AI-enhanced production workflows.