Founding Senior Product Designer (AI-Native B2B SaaS)Location: Berlin (Hybrid)Salary: Competitive + Equity
The OpportunityWe're partnering with a well-funded early-stage AI software company that is rethinking how an entire professional industry operates.Rather than layering AI onto existing software, the business is building an AI-native platform that replaces fragmented, manual workflows with a single intelligent workspace. Backed by leading European venture capital investors and working closely with a growing group of design partners and early customers, the company is now entering the critical Product-Market Fit stage.As one of the earliest design hires, you'll have genuine influence over the product, the user experience and ultimately the success of the business.This is a rare opportunity for a designer who wants to move beyond polishing interfaces and instead help define how people will work in an AI-first future.
The RoleThis is a true Founding Product Designer position.You'll work directly alongside the founders, engineering team and early customers, taking ownership of the entire design process-from understanding customer problems through to designing and shipping production-ready solutions.Rather than joining an established design function, you'll help build one.Your work will shape product direction, influence strategy and have a direct impact on achieving Product-Market Fit.
What You'll Be DoingLead Product DiscoveryCustomer understanding sits at the centre of the role.You'll regularly speak with users, observe how they work and uncover opportunities to simplify complex workflows.You'll be expected to:Run frequent customer interviewsObserve real-world user behaviourIdentify friction and inefficienciesTurn research into actionable product opportunitiesValidate ideas before engineering invests time building themChallenge assumptions using evidence rather than opinion
Design AI-Native ExperiencesRather than designing individual screens, you'll design complete workflows.You'll rethink how people complete complex tasks by combining thoughtful UX with AI-powered interactions.Projects may include:Intelligent inbox managementAI-assisted communicationDocument automationWorkflow orchestrationCustomer onboardingOperational processesAI copilots and assistantsHuman-AI collaboration experiencesThe focus is always on helping users complete work dramatically faster and more effectively than today's software allows.
Take Ideas Through to DeliveryYou'll bridge the gap between research and engineering, owning the design process from early concepts through to launch.This includes:User journeysService flowsWireframesInteractive prototypesHigh-fidelity interface designDesign QACollaboration with engineers throughout deliveryYou'll know when rough sketches are enough to learn quickly—and when pixel-perfect design is needed.
Shape Product QualityYou'll obsess over creating products that users trust.This means continually improving:UsabilityInformation architectureOnboardingAccessibilityInteraction qualityConsistency across the product
Build the Design FoundationsAs one of the first design hires, you'll also establish the systems that allow the product to scale.You'll contribute to:Design systemsComponent librariesDesign patternsDocumentationAI interaction standardsDesign principles
Who We're Looking ForWe're looking for someone who enjoys solving difficult product problems rather than simply executing design requests.You'll likely have:Around 5-8+ years' experience designing modern B2B SaaS productsStrong UX and interaction design skillsExcellent visual design and UI craftExperience conducting customer research and discoveryConfidence validating ideas before development beginsExperience working closely with engineers and product teamsStrong systems thinkingThe ability to thrive in ambiguity and fast-moving environmentsExcellent communication skillsPrevious startup or scale-up experienceAdditional experience in AI products, workflow software, automation platforms or enterprise SaaS would be highly beneficial.
The Type of Person Who Will ThriveThis opportunity suits someone who naturally asks:"What's the real problem we're solving?"rather than:"What should this interface look like?"You're curious, commercially minded and excited by continuous learning.You enjoy speaking directly with customers, testing assumptions and turning complex workflows into elegant experiences.Most importantly, you're motivated by ownership and want to help build a company—not simply design features.
How the Team WorksThe culture is built around:Customer obsessionRapid experimentationHigh ownershipLow egoContinuous shippingHonest feedbackEvidence-led decision-makingThere are very few layers of management, giving designers direct access to founders, engineers and customers on a daily basis.
What Success Looks LikeWithin your first six months, you'll have:Established a regular customer discovery programmeShipped multiple high-impact product improvementsHelped build a scalable design systemImproved user activation and onboardingReduced friction across key user journeysBecome a trusted strategic partner to both engineering and the founding teamInfluenced product strategy through customer insight rather than opinion
AI-First by DesignThis company believes AI should fundamentally change how software works—not simply automate existing interfaces.Designers are expected to think deeply about:Human-AI collaborationAI-assisted workflowsAgent experiencesIntelligent automationPrompt and interaction designRemoving steps rather than adding featuresAI is embedded into both the product itself and the way the team works day-to-day.
Why Join?This isn't a role where you'll inherit years of design decisions.You'll help define them.If you're looking for the opportunity to build a category-defining AI product alongside experienced founders, influence company strategy from day one and see your ideas reach customers within days rather than months, this is one of the most exciting design opportunities currently available in Europe's AI ecosystem.
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