Head of Brand & Marketing DACH (w/m/d) at Koro

The role

As the Head of Brand and Marketing DACH you will drive expansion across Germany Austria and Switzerland by developing local omnichannel growth strategies. Your primary goal is to establish the brand as a top-of-mind choice through innovative marketing and strategic leadership.

What you'll do

• Implement the localized omnichannel brand playbook across PR social media and events
• Lead and coach the brand team while setting clear execution standards and priorities
• Manage the marketing budget to maximize ROI across all sales channels
• Oversee the operational and P&L responsibility for physical stores and the Berlin cafe
• Collaborate with performance marketing and retail teams to ensure brand relevance
• Analyze consumer behavior and e-commerce insights to advise management on long-term expansion

What you'll bring

• Degree in international business marketing management or business administration
• Minimum six years of relevant brand management experience in the DACH region
• Deep understanding of DACH culture snacking habits and the e-commerce landscape
• Proven ability to execute creative ideas using analytical and data-driven thinking
• Professional fluency in both German and English with residency in Berlin

Your impact

You will significantly increase market presence in the DACH region by building local hype and driving commercial growth. By disrupting the snacking industry and optimizing omnichannel touchpoints you will ensure long-term expansion and brand loyalty.