Overview
Our client, a rapidly scaling telemedicine company, is seeking a Director, Performance Creative & Brand Growth to establish and lead a high-performing creative function focused on driving paid media results and funnel conversion. This is not a conventional brand leadership position. It is a performance-led creative role that sits at the intersection of growth marketing, creative production, testing, and conversion optimization.
The ideal candidate will be comfortable in fast-moving, data-driven environments where speed, experimentation, and measurable conversion outcomes matter more than traditional brand-first creative approaches.
This opportunity may be a strong fit for someone with experience in DTC or high-growth subscription businesses who understands how to develop high-performing advertising creative at scale and naturally thinks in terms of hooks, conversion behavior, performance messaging, and creative testing.
Key Responsibilities
- Collaborate closely with the VP of Growth, who leads strategy, targeting, offers, and testing priorities.
- Lead landing page design and UX execution from concept through completion.
- Maintain consistency across brand voice, visual identity, and trust-building signals.
- Develop and oversee a scalable pipeline of creative assets.
- Manage paid advertising creative production across Meta, Google Display, and video formats.
- Create messaging for all performance channels, including headlines, hooks, and CTAs.
- Produce a high volume of creative testing variations each week and iterate quickly using performance data.
- Align creative messaging across media channels so each campaign or push connects clearly to the broader business narrative.
- Base Salary: $130,000 to $170,000 USD, commensurate with experience. Candidates from directly relevant DTC or performance creative backgrounds can expect to be considered at the higher end of the range.
- Benefits, variable incentive, and leave details to be shared during the interview process.
- Fully remote. No physical location required. Open to candidates across the US. Central or Eastern time zone working hours preferred.
Equal Employment Opportunity and Non-Discrimination Policy
Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.
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Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.
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Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.
State-Specific Information:
Rhode Island: We do not request or require salary history from applicants.
Connecticut: We provide wage range information upon request or before discussing compensation.
New Jersey: We do not inquire about salary history unless voluntarily disclosed.
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Use of Artificial Intelligence in Recruitment
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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
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