Overview
A fast-growing telemedicine brand is looking for a Director of Creative & Brand to build and lead a high-output creative engine that directly drives paid performance and funnel conversion. This is not a traditional brand role. It is a conversion-focused creative leadership position sitting at the intersection of performance marketing, creative production, and conversion optimization. This role is best suited to candidates who thrive in fast-paced, performance-driven environments focused on speed, testing, and conversion results rather than traditional brand-led creative work.
If you have thrived in DTC or high-growth subscription environments, understand how to produce high-performing ad creative at scale, and naturally think in terms of hooks, conversion psychology, and performance-driven messaging rather than traditional brand-focused marketing, this role could be an excellent fit for you.
Key Responsibilities
- Own all paid ad creative production across Meta, Google Display, and video formats
- Own landing page design and UX execution end to end
- Own messaging execution, including headlines, hooks, and CTAs across all performance channels
- Produce high-volume creative testing iterations (multiple variations per week) and rapidly iterate based on performance data
- Maintain brand consistency across tone, visual identity, and trust signals
- Coordinate creative messaging across media channels to ensure all content connects to the broader business narrative for each campaign or push
- Build and manage a scalable creative asset pipeline
- Collaborate closely with the VP of Growth, who owns strategy, targeting, offers, and testing priorities
- Base Salary: $130,000 to $170,000 USD, commensurate with experience. Candidates from directly relevant DTC or performance creative backgrounds can expect to be considered at the higher end of the range.
- Benefits, variable incentive, and leave details to be shared during the interview process.
- Fully remote. No physical location required. Open to candidates across the US. Central or Eastern time zone working hours preferred.
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Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
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Rhode Island: We do not request or require salary history from applicants.
Connecticut: We provide wage range information upon request or before discussing compensation.
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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
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