Creative Strategist at Withings

The role

As a Creative Strategist at Withings, you will develop brand-aligned concepts tailored to various awareness levels across the marketing funnel. Based in Boston, you will bridge the gap between audience insights and performance data to drive action across US paid social, YouTube, and CTV.

What you'll do

• Translate brand platforms into specific creative angles and messaging territories
• Analyze customer feedback and competitor trends to generate actionable concepts
• Manage external agencies and production partners from briefing through delivery
• Develop scripts and storyboards for diverse digital platforms and formats
• Execute a structured testing roadmap to analyze and iterate on creative performance
• Ensure all assets comply with brand voice and health regulatory standards

What you'll bring

• Four to seven years of experience in creative or brand strategy
• Proven track record managing creative agencies and production workflows
• Portfolio demonstrating successful paid social and video campaign results
• Deep understanding of Meta and YouTube creative best practices
• Strong writing skills for crafting hooks, scripts, and briefs

Your impact

This role will significantly enhance Withings creative hit rate and cost efficiency within the US market, directly supporting brand expansion. By turning data into high-impact content, the strategist will power viral growth and maintain brand consistency across a global user base. Their efforts will ensure the brand scales effectively while upholding medical-grade integrity.