Creative Strategist (Performance Creative)

The Role

We’re looking for a Creative Strategist to lead creative strategy across a portfolio of fast-growing D2C brands.

In this role, you’ll own the creative direction and performance across multiple client accounts - driving ideation, scripting, briefing and analysis from end to end. You’ll be responsible for developing, testing and scaling high-performing creative that delivers measurable results across Meta and TikTok.

You’ll work closely with designers, producers, media buyers and account managers to ensure creative output is strategically sound, performance-driven and executed to a high standard.

What You’ll Do

• Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
• Turn creative performance data into clear insights, recommendations and testing opportunities.
• Lead concepting, scripting and briefing for UGC and paid social assets.
• Write clear, high-quality creative briefs for creators and internal production teams.
• Build and manage structured creative testing roadmaps across accounts.
• Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
• Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
• Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
• Manage multiple accounts with strong organisation, prioritisation and attention to detail.
  

What Success Looks Like (First 3–6 Months):

• You confidently own creative strategy across several client accounts.
• Your creative direction leads to measurable improvements in performance.
• You consistently deliver clear, strategic briefs and high-quality ideas.
• You build strong working relationships with media buyers, creatives and account managers.
• You demonstrate a deep understanding of creative testing and iteration.
• You take increasing ownership of both strategy and client-facing communication.
• You are constantly staying in-tune across trends within the meta, organic and D2C space.

You’ll Thrive Here If You Have:

• 2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
• Strong understanding of Meta and TikTok ad ecosystems.
• Proven ability to analyse performance data and translate it into creative decisions.
• Excellent written communication and briefing skills.
• A proactive, ownership-driven mindset.
• A strong interest in buyer psychology, storytelling and conversion-driven content.
• The ability to manage multiple clients and priorities effectively.

Who You Are (Mindset & Attitude):

• You take ownership and accountability for results
• You’re strategic, but also hands-on and execution-focused
• You care about performance over vanity metrics
• You’re collaborative and communicate clearly with cross-functional teams
• You think critically about performance and process, and confidently challenging both your own work and our ways of working to push outcomes further.
• You’re curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends and platform updates to evolve your thinking and approach.
• You thrive in a fast-paced, high-performance environment
• You’re motivated to grow into a leading creative strategist