Creative Strategist at Maneuver Marketing

The role

As a Creative Strategist, you will lead the development of high-converting performance assets for a leading DTC health and wellness brand. You will leverage customer insights and competitive research to shape digital presence and drive revenue across multiple platforms.

What you'll do

• Maintain a repeatable research system for ads and customer pain points
• Establish structured creative testing frameworks to isolate performance variables
• Develop detailed creative briefs grounded in customer insights and data
• Optimize production workflows from initial research to final launch
• Collaborate with cross-functional teams to resolve performance bottlenecks
• Scale winning creative concepts across Meta, Google, and TikTok channels

What you'll bring

• Five or more years of experience in creative DTC advertising
• Proven portfolio showcasing high-converting design and video editing skills
• Expertise in creative research and strategic visual storytelling
• Strong understanding of digital platforms and performance marketing metrics
• Active engagement with current DTC industry trends and creative testing

Your impact

You will directly influence business growth by improving key conversion metrics such as click-through rates, average order value, and customer lifetime value. Your strategic creative testing will ensure a high success rate for ad concepts, enabling the brand to scale efficiently while maintaining a favorable ROAS.