Creative Strategist (AppLovin) at Maneuver Marketing

The role

As a Performance Creative Strategist, you will lead the development of a creative playbook to scale AppLovin as a primary customer acquisition channel for a leading DTC supplements brand. You will operate at the channel level, identifying winning patterns and translating performance insights into repeatable systems across multiple product lines.

What you'll do

• Lead the development of creative testing principles and frameworks specifically for the AppLovin growth channel
• Conduct in-depth research into winning ad patterns and competitor activity to inform testing hypotheses
• Manage a structured testing roadmap covering hooks, angles, offers, and messaging variations
• Partner with media buyers to interpret performance data and influence campaign spending decisions
• Develop direct response ad concepts designed to improve click-through and conversion rates
• Optimize the customer acquisition journey by identifying and resolving creative bottlenecks

What you'll bring

• Minimum of five years experience in DTC performance creative or growth-focused advertising
• Proven track record of developing ad concepts for paid acquisition in direct response environments
• Deep expertise in creative testing methodologies and iterative performance analysis
• Ability to manage creative strategy across a diverse portfolio of product SKUs
• Strong commercial instincts with the ability to link creative decisions to acquisition outcomes

Your impact

You will play a pivotal role in transforming AppLovin into a major, profitable acquisition channel for the business. By establishing a disciplined testing framework and a repeatable creative playbook, you will significantly increase testing velocity and campaign efficiency. Your strategic insights will directly influence media buying decisions, ensuring that creative efforts are consistently aligned with high-growth commercial objectives.