Creative Strategist (TikTok Shop) at Maneuver Marketing

The role

As a Creative Strategist for TikTok Shop, you will lead the creative direction to transform TikTok into a high-leverage growth channel for a leading DTC supplements brand. You will develop platform-native content strategies across organic, paid, and shop surfaces to engage a female demographic aged 35 to 65.

What you'll do

• Own the creative strategy for organic content, paid ads, and TikTok Shop
• Conduct in-depth research into TikTok trends and competitor activity
• Build and refine a continuous testing pipeline for hooks and formats
• Develop tailored creatives for every stage of the customer journey
• Partner with creators and editors to produce high-converting native content
• Optimize conversion levers by testing messaging angles and call-to-actions

What you'll bring

• Five or more years of experience in DTC creative strategy or performance creative
• Proven portfolio showcasing high-performing short-form direct response content
• Deep expertise in TikTok trends, creator dynamics, and shopping behavior
• Strong grasp of creative testing methodologies and performance iteration
• Ability to bridge brand storytelling with direct response performance goals

Your impact

You will establish TikTok as a scalable acquisition and growth engine by delivering high-performing creatives that drive measurable engagement and conversion. Your insights will improve testing velocity and creative hit rates, ultimately strengthening the brand market position and revenue through platform-native storytelling.