Content Designer at perplexity

The role

Perplexity is seeking a Content Designer to shape the language across their family of apps, from onboarding flows to AI agent interactions. This role sits within the Design Systems team and focuses on maintaining clarity, usefulness, and a distinct brand voice as the product scales.

What you'll do

• Design and write in-product language for web, mobile, desktop, and voice interfaces
• Partner with product designers to shape information architecture and user flows
• Own feature naming, navigation labels, and taxonomies to ensure product clarity
• Translate complex AI behaviors into understandable language for users
• Refine prompts and system instructions to guide AI-generated content style
• Maintain voice and tone guidelines within the company design system

What you'll bring

• Minimum of 5 years of experience in content design or UX writing
• Strong fundamentals in interaction design, usability, and information architecture
• Proven ability to use language to solve complex product problems
• Hands-on experience with AI tools, prompt engineering, and LLMs
• Systems thinking mindset for building scalable content frameworks

Your impact

This role will fundamentally shape how users perceive and trust Perplexity by defining the linguistic identity of its AI agents. By bridging the gap between complex model behaviors and human understanding, the Content Designer will ensure the product remains intuitive and consistent during rapid global scaling.