Job Description
Are you a creative and experienced Designer with a passion for handbags?
We’re looking for a Handbag Designer with a strong fashion sensibility, clear vision, and a sharp commercial eye to help drive our Women’s Accessories assortment forward.
You’ll thrive in a fast-paced, dynamic environment, working with youthful, elevated fashion products designed to welcome everyone. Our target customer is a fashion-aspirer woman who wants the latest in style — from timeless essentials to must-have statement pieces.
In this role, you’ll identify and develop key handbag products, translating trends and insights into a relevant, commercial, and fashion-forward assortment. You’ll bring strong design process skills, confidence in building cohesive collections, and a deep understanding of materials, construction, and quality aligned with the collection vision.
You’ll clearly communicate your creative ideas with both fashion authority and commercial focus, working close to season with a proactive, high-energy approach. Collaboration is key — you’ll build and maintain strong relationships across internal teams and with external partners.
As part of a global team, you’ll help deliver standout handbag collections across all H&M omni channels worldwide. Your design handwriting will demonstrate a high fashion level, strong trend awareness, and a consistent focus on our target customer — all while maintaining cost consciousness throughout the design process.
This role calls for energy, creativity, and leadership, with experience in coaching and inspiring others toward commercial success.
If handbags are your passion and you’re ready to shape collections that customers around the world love — we’d love to hear from you.
Qualifications
- A minimum of a BA/MA or equivalent experience in Accessories and/or handbags.
- Minimum of 3 – 4 years’ work experience as a Designer with a strength in overall collection building
- Background from an aspirational global brand or retailer
- Attention to detail and construction
- A visionary mindset with true passion for women’s fashion, current and future trends
- A strong customer focus and commercial mindset for the H&M customer
- Experience working with suppliers/factories in Asia and Europe
- Strong skills in and used to working in Adobe Creative Suite programs
- 3D is meriting
- Demonstrated communication skills and true collaborative team player
- Leadership and coaching mindset
- Independent and proactive approach
- Able to set priorities with an organized & structured approach
- Flexible mindset and adaptable to changes in a fast moving & growing industry
- Fluent in English (Swedish not necessary)
Additional Information
This position is based in Stockholm. You will report to the department Assortment Designer
If your experience, skills, and ambitions are right for this role, please send your application asap including CV and relevant portfolio work (pdf max 10mb/uploading) Portfolio should include vision/mood boards, full design process and final collections and products from a variety of fashion design projects. All documents should be in English. Please ensure to include some work clearly relatable to the aspirational H&M Women’s target customer. We would like see work that shows your creative aspirational side and also your sense for commercial fashion.
For any internal applicants please have a dialogue with your current manager before applying.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H & M here.
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