Senior Product Designer - Advertising Reach

How do you make our customers happy?

The best ad formats enhance the platform. They show up when they're useful, in shapes that fit the con-text, with messages that resonate. The worst ones interrupt, intrude, and erode both shopper and adver-tiser trust; shoppers tune out, and the ads have a negative return. As the Senior Product Designer for Advertising Reach, you design formats and traffic experiences that ensure our marketing efforts & ads are in the spotlight for all the right reasons. You research what advertisers and marketers need during the shopper’s awareness, consideration, and conversion stages. You prototype new ad formats. You contrib-ute to experiments to prove what works, and what doesn’t.. All while striking the balance between shoppers’ and advertisers’ needs.

The biggest challenge

Reach is still a work in progress. Some of the group’s product teams are more mature, with established formats and well-understood patterns. Others are pioneering, building for channels that didn't even exist two years ago, including LLM-based shopping interactions and off-platform social touchpoints. Your work spans both of these extremes and everything in between. How do you evaluate formats that have no benchmark to compare against? How do you decide when to optimize and when to invent to solve a problem? The role calls for someone who treats ambiguity as a raw material, not as a problem to solve before getting started.

What you will do as Senior Product Designer - Advertising Reach

You'll work across multiple product teams on the Reach group product, with focus areas spanning ad format design and traffic experiences. Some teams are deep into optimization; others are conceptualiz-ing innovative formats for emerging channels. You'll report to the Marketing & Advertising design team and collaborate daily with product managers, engineers, data analysts, and your fellow designers. Expect to spend significant time on user research with both advertisers and shoppers. And significant time de-fending the shopper's interest in rooms where the conversation is predisposed to focus on advertiser metrics. Here's what the work looks like:

Research advertiser and marketer needs across the awareness, consideration, and conversion stages, working with Consumer Journey to ensure an excellent shopper experience remains non-negotiable Identify real problem worth solving, and underlying assumptions the rest of the organisation has about how to solve these, so they can be tested accordingly. Ideate and prototype new ad and marketing formats for on-site and off-site channels, including social and LLM-based interactions Design experimentation roadmaps to generate actionable signals, analyze results, and make strong recommendations to your peers on what to ship Partner with designers, engineers, and product managers across group products to scale promis-ing formats into products that advertisers and marketers can use effectively Embed user-centered thinking in operational processes and the flows behind these formats

Why you can make a difference

You treat ad design as a craft. You have worked inareas where commercial performance and user experi-ence sometimes pull in different directions. You're comfortable running structured experiments and letting the data overrule your intuition. Likewise, you can hold strong opinions about format design while staying genuinely open about whether they’re working or not. If something turns out different than expected, it triggers you to look below the iceberg on what was the cause. You move fast without confusing speed for quality, and you're as fluent talking to a data scientist about lift metrics as you are talking to a marketer about brand fit.

Where you'll be working

You'll work across multiple multidisciplinary product teams in the Reach group product, collaborating closely with Consumer Journey, bol marketing & brand teams, and other parts of the organization. You'll be part of the Marketing & Advertising design team, reporting to their product design manager and con-tributing to the broader bol design community. The team is professional, informal, and close-knit. Trust runs high, personal development is taken seriously, and we keep raising the bar. The work itself? Unfin-ished by design; formats that don't exist yet, channels that didn't exist last year, and experiments that may or may not survive contact with reality. If that sounds like your natural habitat, the floor is yours.

Something for you?

Ad. Venturous: Reach is venturing into largely unknown territory. And you want to bring your expertiseDarling demolisher: You eagerly abandon ideas that don't work. On to the next one!Congruence conjurer: Advertiser and shopper needs don’t always seem to converge. Until you shine your light on them.

Nothing for you?

Roadmap roadkill: If the roadmap isn’t pixel-perfect, you lose all sense of directionIdea hoarder: You get attached to your concepts and pick fights with the data if it doesn't validate themOptimizer-only: You'd rather tweak existing solutions than build from scratch to make sense of new channels

We take pride in our B Corp certification and strive for continuous improvement every day. Our annual bonus is tied to sustainability goals, and we are committed to equality and equal opportunities for all.Perks of having a blue heart

29 days: to rechargeTravel costs: Public transport, car, parking & charging coveredPension plan: 75% premium coveredAnnual bonus: Based on sustainability goals