Senior Graphic Designer at Fonio

The role

As a Creative Strategist at fonio.ai, you will lead the conceptualization and ideation of ad campaigns to drive growth for a rapidly scaling AI voice assistant. You will bridge the gap between growth strategy and creative execution by developing hooks, messaging frameworks, and precise briefs for the production team.

What you'll do

• Conceptualize ad creatives for Paid Social channels including Meta and TikTok.
• Develop messaging frameworks based on customer pain points and personas.
• Create detailed creative briefs for designers and content creators.
• Build and maintain a structured creative testing system for iterative learning.
• Analyze performance data to derive actionable creative insights.
• Monitor competitor trends and AI industry developments for inspiration.

What you'll bring

• Two to four years of experience in creative strategy or performance marketing.
• Proven track record of conceptualizing successful and scalable ad creatives.
• Strong expertise in storytelling and developing high-converting hooks.
• Ability to interpret performance metrics like CTR and CPA creatively.
• Professional proficiency in either German or English.

Your impact

You will take full ownership of the creative direction for a monthly ad spend exceeding 200,000 Euros, directly influencing the company's rapid scaling. By implementing a data-driven testing system and high-quality messaging, you will significantly improve conversion rates and brand recognition for a leading AI communication tool.