Lead Creative Strategist at Fonio

The role

You will be responsible for developing concepts and scripts for paid advertisements across platforms like Meta, TikTok, and YouTube. Working closely with the Creative Director, you will have full ownership over creating high-converting hooks and storylines.

What you'll do

• Design and script paid ads at a high pace including hooks and angles
• Take responsibility for the creative direction of various marketing campaigns
• Collaborate with static designers and content creators to produce final ads
• Work independently while following the general direction of the Creative Director
• Analyze performance data to continuously test and optimize ad concepts
• Develop innovative storytelling approaches to stop users from scrolling

What you'll bring

• Proven experience in scripting high-performance paid ads for social media
• Strong ability to create engaging hooks that capture audience attention
• Capability to deliver high-quality work quickly and in large volumes
• Genuine enthusiasm for artificial intelligence and its applications
• Native-level German language skills and proficiency in English

Your impact

By creating compelling and high-converting ad content, you will directly contribute to the global expansion of a rapidly growing AI startup. Your ability to iterate based on performance data will drive customer acquisition and help maintain the company's position as a market leader.