Senior Brand Design Lead (Bangkok based, relocation provided) at Agoda

The role

The Senior Design Lead at Agoda combines exceptional design craft with the responsibility of managing and developing a team of designers. This hybrid role focuses on making Agoda’s brand assets more recognizable and effective while personally leading high-impact creative projects.

What you'll do

• Own design projects from initial brief through final execution.
• Develop inventive applications to make brand assets more recognizable across touchpoints.
• Manage and coach designers while providing actionable feedback through creative reviews.
• Establish visual and message architecture to guide audience understanding and action.
• Evolve practical design guidelines and reusable resources for internal and external partners.
• Apply AI tools to develop campaign concepts and refine brand imagery.

What you'll bring

• Ten or more years of design experience within creative or branding agencies.
• Proven experience managing and developing a team of designers.
• Outstanding portfolio demonstrating exceptional craft and individual concept development.
• Strong proficiency in core design tools including Figma and Adobe Creative Suite.
• Proficiency in using AI tools for visual design and campaign development.

Your impact

This role will strengthen Agoda’s brand recognition by evolving distinctive assets and ensuring consistent visual expression across global markets. By elevating the team's creative quality and integrating AI workflows, the lead will directly contribute to building brand trust and achieving key business objectives.