Senior Design Lead (Bangkok based, relocation provided) at Agoda

The role

The Senior Design Lead at Agoda combines exceptional design craft with people management to shape the brand's visual identity. This role serves as both an individual contributor and a mentor, focusing on making brand assets more recognizable and effective across global campaigns.

What you'll do

• Own design projects from initial brief through final execution
• Develop inventive applications for distinctive brand assets across all touchpoints
• Manage and coach a team of designers through constructive creative reviews
• Establish visual and message hierarchy in collaboration with marketing partners
• Create practical design guidelines and reusable resources for internal teams
• Integrate AI tools to explore visual directions and refine brand imagery

What you'll bring

• Over 10 years of design experience in creative or branding agencies
• Proven track record of managing and developing design teams
• Outstanding portfolio showing both individual craft and creative direction
• Strong command of typography composition and message architecture
• Proficiency in Figma Adobe Creative Suite and generative AI tools

Your impact

This role will significantly enhance Agoda's brand trust and recognition by evolving distinctive assets into a versatile global design system. By bridging creative quality with business objectives, the lead will ensure that every brand touchpoint is impactful, consistent, and optimized for audience engagement.