Lead Brand Designer (Bangkok based, relocation provided) at Agoda

The role

The Senior Design Lead at Agoda combines high-level design craft with the responsibility of managing and developing a team of designers. This hybrid role focuses on evolving Agoda’s distinctive brand assets to ensure they are recognizable and effective across all global touchpoints. You will act as both an individual contributor and a mentor to raise the overall quality of the brand's creative output.

What you'll do

• Own design projects from initial brief through to final execution.
• Strengthen brand assets to increase recognition and effectiveness across touchpoints.
• Manage and coach designers through constructive creative reviews and feedback.
• Establish clear visual and message hierarchy for various audience segments.
• Develop practical design guidelines and reusable resources for internal teams.
• Use AI tools to elevate layouts and explore new campaign concepts.

What you'll bring

• At least 10 years of professional design experience in agencies.
• Proven track record of managing and developing a team of designers.
• Outstanding portfolio demonstrating exceptional craft in typography and composition.
• Strong proficiency in Figma and the Adobe Creative Suite.
• Experience using AI tools for visual design and brand development.

Your impact

This role will significantly enhance Agoda's brand recognition by creating more versatile and effective visual assets across global markets. By mentoring the design team and implementing rigorous design guidelines, the lead will ensure high-quality, consistent brand expression that aligns creative work with core business objectives. The integration of AI tools and refined message architecture will drive better engagement and operational efficiency within the brand team.