Senior Creative Marketing Manager at Quarks

The role

Quarks is seeking a Senior Creative Marketing Manager to join the Social Discovery team and drive growth for products like Kismia. You will build a systematic approach to audience segmentation and messaging to enhance creative efficiency and scale marketing efforts globally.

What you'll do

• Analyze creative trends and competitor strategies within the dating vertical.
• Build systems for collecting and validating data from various marketing sources.
• Develop and validate frameworks for personas, segments, and messaging hypotheses.
• Execute and manage tests to validate new audience segments and creative concepts.
• Establish a system for transferring and scaling validated segments to marketing teams.
• Maintain a centralized library of segments, insights, and creative patterns.

What you'll bring

• Over 3 years of experience in a similar creative marketing role.
• Proven background in performance marketing and Tier 1 English-speaking markets.
• Proficiency with AI tools like ChatGPT, Midjourney, and Veed.
• Strong analytical skills with the ability to build structured processes.
• Fluent English and a proactive approach to generating new ideas.

Your impact

Within the first year, you will establish a standardized framework for working with segments and messages that becomes the unit's operational benchmark. You are expected to validate three to five new audience segments and successfully scale at least one or two of them. By documenting and implementing these systematic processes, you will significantly enhance the creative strategy expertise of the entire Social Discovery team.