Senior Marketing Executive, London Art Fair and New Designers at Immediate Media Co

The role

As a Senior Marketing Executive, you will support the Marketing Manager in planning and delivering multi-channel campaigns for London Art Fair and New Designers. Your primary goal is to drive visitor numbers and revenue targets for these key events. You will leverage strong digital marketing expertise, including email, web, content, SEO, and analytics, to optimize campaign performance and improve results.

What you'll do

• Partner with the Marketing Manager to develop and deliver multi-channel marketing plans and campaigns.
• Line-manage and develop a Marketing Executive, providing clear direction and coaching.
• Manage budgets and agency/supplier briefs, ensuring brand consistency across all creative output.
• Lead digital activity, including website optimisation and collaboration on box office performance.
• Deliver targeted marketing materials and segmented email campaigns with strong, engaging copy.
• Build and manage media partnerships, contra deals, and industry relationships for maximum value.

What you'll bring

• Proven progressive marketing experience, ideally within events, exhibitions, or brand marketing.
• A strong understanding of the full marketing mix, encompassing both digital and offline channels.
• Demonstrable experience in SEO/SEM, PPC, marketing databases, email, social media, and display advertising.
• Experience in website management and optimisation, including CMS, SEO, conversion, and engagement.
• Effective coaching and mentoring skills with experience managing and motivating a team.

Your impact

The Senior Marketing Executive will significantly contribute to achieving visitor and revenue targets for London Art Fair and New Designers. By optimising digital content across various channels and leveraging audience insights, this role will shape smarter marketing strategies. The successful candidate will deliver measurable impact through organised, creative, and analytical campaign execution, ultimately enhancing event success and growth.