Senior Creative Strategist – Paid Social / Online Video (m/f/d) at autoscout24

The role

As a Senior Creative Strategist, you will shape the brand's presence across paid social, YouTube, and creator partnerships. You will translate brand strategy into actionable creative direction to ensure consistent and effective content across all digital channels.

What you'll do

• Translate brand platforms into clear creative direction for social content
• Manage the creative testing roadmap to define and scale successful hypotheses
• Collaborate with paid social teams to align creative strategy with performance
• Brief and manage creators to produce high-quality short-form video content
• Build and maintain a roster of authentic brand creators
• Utilize performance data and insights to continuously improve creative output

What you'll bring

• Over eight years of experience in brand or social creative strategy
• Extensive background in short-form video production and creator management
• Deep knowledge of platforms including Meta, YouTube, and TikTok
• Proficiency in both English and German at a C1 level
• Ability to make data-informed decisions and clear creative judgments

Your impact

You will drive the evolution of the brand's digital expression by implementing a rigorous testing and learning framework. By bridging the gap between brand strategy and performance marketing, you will significantly enhance creative effectiveness and consistency across global social channels.