SENIOR GRAPHIC DESIGNER (2D / 3D CONCEPTS)
We are seeking a versatile, hands-on Senior Graphic Designer with 3D Ability to join our client’s creative team. This is a unique, hybrid role specifically carved out for a designer who thrives in the Below The Line (BTL) space. You will bridge the gap between traditional 2D graphic design and fundamental 3D spatial visualization, moving seamlessly from abstract brand concepts to physical reality.
In this role, you will lead the end-to-end production of high-impact Point of Purchase (POP) and Point of Consumption (POC) materials. We are looking for a visual storyteller who can build compelling structural and spatial concepts rather than a hyper-detailed technical renderer. If you have a passion for consumer engagement, structural packaging, and retail brand activation, we want to hear from you.
This is a 6-months freelance position contracted via Aquent. There is the possibility for extension. The role offers €10K /month (fixed freelance fee) – 4 days/week.
Key Responsibilities
End-to-End Campaign Execution: Conceptualize, design, and optimize BTL marketing campaigns from initial sketch to final physical production. 3D Visualizations: Develop 3D conceptual drawings and spatial visualizations of retail environments, displays, and promotional installations. High-Impact POP/POC Design: Design structural packaging, retail activation assets, and promotional materials that command attention in high-traffic consumer environments. Visual Hierarchy Mastery: Execute flawless 2D graphic design work across print and retail touchpoints, applying strong foundational design principles (“if everything is bold, nothing is bold”). Workflow Innovation: Actively pilot and integrate emerging AI tools (such as Pencil AI) into traditional design workflows to accelerate prototyping and conceptual output.
What We Are Looking For
Experience: Min. 8 years of commercial graphic design experience, ideally within a creative agency, consumer goods (FMCG), shopper marketing, or brand activation environment. Experience working within the alcohol or beverage sector is a massive plus. 2D Mastery: Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign). 3D Capabilities: Highly capable of 3D drawing using SketchUp (or close equivalents like Blender/Cinema 4D), with a strict focus on rapid, high-impact conceptual visualization rather than engineering-grade manufacturing prints. BTL Domain Expertise: A deep portfolio demonstrating successful execution of physical retail activations, shopper marketing systems, and POP/POC hardware. Tech-Forward Mindset: An enthusiastic approach to leveraging AI-driven design platforms to augment your traditional creative toolkit.
KEY DETAILS
Role Structure: This is a senior-level individual contributor role with high autonomy and project ownership. There are no direct people management responsibilities. Application: To be considered for the role, please submit your resume alongside a link to your digital portfolio. Ensure your portfolio explicitly highlights Below The Line (BTL) campaign examples displaying both 2D graphic design assets and 3D conceptual visualizations (e.g., SketchUp) for Point of Purchase (POP) or Point of Consumption (POC) materials.
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