Creative Strategy Lead (Remote, US) at OnHires

The role

This is a hands-on Creative Strategy Lead role for a growing US-based direct-to-consumer brand specializing in travel and everyday carry products. Reporting directly to the CEO, you will own the end-to-end performance creative process from customer research to testing and iteration. Your primary focus is driving customer acquisition through insight-driven advertising on channels like Meta and TikTok.

What you'll do

• Research customer motivations and pain points to develop original advertising concepts
• Write creative briefs and advertising scripts for production partners and creators
• Own the creative testing roadmap and prioritize experiments based on performance data
• Analyze creative metrics like hook rate and CTR to guide future iterations
• Direct UGC creators and video editors to ensure high quality asset production
• Collaborate with paid media and creator teams to align creative with channel goals

What you'll bring

• Proven experience in performance creative strategy for physical DTC consumer products
• Strong portfolio of personally developed creative concepts and advertising scripts
• Expertise in direct-response storytelling and consumer research methodologies
• Demonstrated ability to execute structured creative testing and data analysis
• Experience briefing and directing external creative partners and production teams

Your impact

You will establish a structured, insight-driven creative testing process that directly improves customer acquisition efficiency and conversion rates. By building a consistent pipeline of differentiated advertising concepts, you will help the brand scale its in-house marketing capabilities and drive measurable commercial growth. Your work will bridge the gap between consumer research and high-performing creative execution.