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Appagent

Remote

Creative Lead for Mobile Games Ads (Project Based) at Appagent

REMOTE SENIOR
Posted 4 months ago
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Company snapshot

Appagent

AppAgent serves as a strategic and creative marketing partner for leading mobile brands and game publishers, focusing on user acquisition, app store optimization, and enhancing revenue through tailored growth strategies.

Information Technology & Services B2B Marketing & Advertising Mobile
HQ
Hlavní město Praha, Czechia
Team size
11-50
Founded
2016
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Quick Summary

Role Overview

AppAgent is seeking a project-based freelance Creative Lead to manage mobile gaming ad projects from concept to final delivery. The role focuses on leading UA video creative development for major industry titles while working independently within a fast-paced agency environment.

Key Responsibilities

  • Lead UA video creative concept development and own visual quality
  • Brief and direct motion designers with clear and structured feedback
  • Use performance data and creative testing to sharpen future output
  • Present creative thinking and respond to needs during client calls
  • Apply an AI-first mindset to ideation and production workflows
  • Manage production pipelines independently across multiple workstreams

Requirements Snapshot

  • Experience creating high-performing mobile game marketing assets
  • Strong visual direction skills balancing aesthetics and performance
  • Ability to work at pace and operate independently
  • Familiarity with AI generation tools and their application
  • Capacity to own a creative brief from concept to final asset

Expected Impact

The Creative Lead will drive the visual excellence and performance of marketing campaigns for high-profile mobile games. By leveraging AI tools and data-driven insights, they will ensure the delivery of effective assets that meet the strategic goals of global gaming clients.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Are you a creative who can own a brief from concept to final asset, without needing someone looking over your shoulder? If you move fast, think strategically, and know what makes a mobile gaming ad actually perform - we'd love to work with you.

AppAgent is an award-winning mobile marketing agency based in Prague. We work with some of the biggest titles in gaming - Clash of Clans, Monopoly GO, Merge Mansion - and we're looking for a project-based freelance Creative Lead to collaborate with us on select projects as needed.

WHAT YOU'LL BE DOING

  • Leading UA video creative concept development and owning visual quality from brief to delivery.

  • Briefing and directing Motion Designers with clear, structured feedback across fast-moving production pipelines.

  • Applying creative testing thinking - using performance data to sharpen future output.

  • Joining client calls, presenting your creative thinking and responding to client needs.

  • Bringing an AI-first mindset to ideation, concepting, and production workflows.

WHO WE'RE LOOKING FOR

  • Proven experience creating high-performing mobile game marketing assets.

  • Strong visual direction skills with the ability to balance aesthetic judgment and performance thinking.

  • Comfortable working at pace, juggling multiple workstreams, and operating independently.

  • Familiarity with AI generation tools and an eagerness to apply them meaningfully.

THE SETUP

Work is project-based, with potential for ongoing collaboration. You'll work closely with our Motion Designer and Creative Producer - fluidly, with a high degree of autonomy.

We look forward to seeing your portfolio!


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