Creative Strategist lead - Maternity Cover at Medialicious

The role

This role involves leading creative strategy for a US Social Casino portfolio at a global growth marketing agency. You will manage a creative pod to translate performance data into high-converting concepts across multiple digital channels.

What you'll do

• Own creative strategy for Social Casino accounts across Paid Social and App Store channels
• Generate concepts and briefs for UGC and influencer content that drive conversions
• Lead and mentor a team of strategists copywriters and video editors
• Write scripts and shape storyboards for video content with internal and external teams
• Partner with media buyers to analyze performance data and iterate on creative concepts
• Build winning frameworks and maintain a library of high performing creative angles

What you'll bring

• Proven creative strategy experience at a performance driven agency or in house team
• Deep expertise in using UGC and influencer content as performance marketing levers
• Strong scriptwriting skills and ability to shape video content from concept to completion
• Fluency in performance data including CTR CPI ROAS and retention curves
• Experience leading a team with the autonomy to operate independently

Your impact

You will drive measurable growth for social gaming brands by scaling creative strategies that directly improve performance metrics. By leading a specialized creative pod, you will establish high standards for content production and ensure data-driven insights are consistently applied to maximize campaign ROI.