Creative Strategist lead - Maternity Cover at Medialicious

The role

This role involves leading the creative strategy for a US Social Casino portfolio at a global growth marketing agency. You will manage a creative pod to translate performance data into high-converting concepts across multiple digital channels.

What you'll do

• Own creative strategy for Social Casino accounts across Paid Social and App Store channels
• Generate concepts and briefs for UGC influencer and motion graphics content
• Lead and mentor a team of strategists copywriters and video editors
• Write scripts and shape storyboards for video content with internal and external teams
• Partner with media buyers to analyze performance data and iterate on creative concepts
• Build winning frameworks and maintain a library of high performing creative approaches

What you'll bring

• Proven creative strategy experience at a performance driven agency or in house team
• Deep expertise in using UGC and influencer content as performance levers
• Strong scriptwriting skills and ability to shape video content from concept to cut
• Fluency in performance data metrics including CTR CPI and ROAS
• Experience leading a team with the autonomy to operate independently

Your impact

You will drive measurable growth for social gaming brands by evolving creative strategies based on rigorous data analysis and experimentation. Your leadership will ensure high creative standards and the development of winning frameworks that maximize performance across various digital platforms.