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thetalo.co

EMEA (Remote)

Creative Strategist at thetalo.co

REMOTE MID
Posted about 23 hours ago

Quick Summary

Role Overview

This role involves leading the creative strategy for a premium DTC pet brand spending over 2 million dollars monthly on Meta ads. You will manage the full creative lifecycle from research to production to scale the account toward 100 million dollars in revenue.

Key Responsibilities

  • Deliver fifteen or more ad briefs every week without prompting
  • Brief short and long form VSLs including angles and scripts
  • Translate Northbeam and Meta Ads data into new creative concepts
  • Conduct customer and competitor research to identify fresh winning angles
  • Lead a pod of video editors to ensure consistent weekly production
  • Produce monthly and quarterly reports to determine future scaling strategies

Requirements Snapshot

  • Three or more years of performance creative experience for DTC brands
  • Proven direct response VSL copywriting skills for various formats
  • Experience managing accounts with monthly spends exceeding 200,000 dollars
  • Proficiency using an AI stack within a production environment
  • Fluent English communication skills for professional collaboration

Expected Impact

The strategist will drive significant growth by consistently producing high-performing ad concepts that allow the brand to scale its monthly Meta spend effectively. By closing the loop between data and production, they will ensure a steady stream of winning creative that directly contributes to the goal of reaching 100 million dollars in revenue.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Creative Strategist KSCS001

Hiring: a Performance Creative Strategist (Meta, VSL & DR) for a premium DTC pet brand scaling toward $100m+.

The media buying works. $2,000,000+ goes into Meta every month.Produce winning ads, and more of them. You turn research and performance data into clear briefs and lead a pod of video editors who ship new ad concepts every week. Success is a pod that hits its volume every week and keeps finding new winners that scale the ad account.You own the full loop: research → concept → script → brief → production → performance read → next round. Working directly with the founders, alongside editors and performance marketers.

What you'll own:✅ 15+ ad briefs shipping per week, unprompted✅ VSLs briefed end to end — angle, hook, script, structure — short and long form✅ Northbeam and Meta Ads data turned into the next round of concepts✅ Customer and competitor research that keeps fresh winning angles coming✅ Monthly and quarterly reports, plus the call on what to scale nextWhat you need:✅ 3+ years in performance creative for DTC brands or a creative agency✅ Proven VSL copywriting on direct response brands, short and long form✅ Accounts spending $200k+ per month✅ An AI stack already running in production✅ Fluent English

What you get:💰 3,000–5,500/month + % of ad spend + performance bonus🌍 Fully remote📈 Direct line to the founders. Judged on spend and results, not documents.

Apply here: https://www.orgboard.co/jobs/ba31264f2e054ecfa7bce870751ea1b9?src=linkedin_recruiter

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